Write a Script
  • Know your point
  • Know your audience
  • Don't read the script
  • Cover the points you outlined
  • Include audience interaction points
  • Remember opening & closing
Create Regularly
  • Keep them short, unless it's live
  • Repurpose live
  • Set a schedule
  • Get help
Use Tools of the Trade
  • Camera accessories
  • Video editing software
  • Types of lights
  • Background colors and scenes
  • Microphones and accessories
  • Audio editing software
Pick Your Platform
  • YouTube
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
Be You
  • Know your voice
  • Be true to your values
  • Know your mission
  • Stay relevant
  • Know your expertise (outsource everything else)
Remember the CTA
  • Opening video moments
  • End of video closing remarks
  • Within the meat of the video
  • In follow-up materials